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Home Environment #BizTrends2024: Gordon Hooper – AI’s impact on South African market research

#BizTrends2024: Gordon Hooper – AI’s impact on South African market research

January 19, 2024

Market research in South Africa is gearing up for a big change, and the driving force behind it is anticipated to be Artificial Intelligence (AI).Image supplied. Gordon Hooper, MD, Bateleur Brand Planning, says market research in SA is gearing up for a big change, and the driving force behind it is anticipated to be AIWhen…

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