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Home Investment Consumers complain that Dotsure ad will scare kids, regulator agrees

Investment

Consumers complain that Dotsure ad will scare kids, regulator agrees

January 19, 2024

The Advertising Regulatory Board (ARB) has received a complaint against a television advertisement by Dotsure pet insurance. The ad, narrating a home invasion incident involving a heroic dog, has sparked controversy over its content and potential impact, prompting the regulator to request for its removal.The ad opens with home video footage of children, accompanied by…

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